Krista Joiner

With over 25 years immersed in the professional beauty industry, I’ve built, scaled, and elevated global skincare brands at the intersection of science, strategy, and artistry. My career began in sales and evolved into executive leadership, culminating in roles as Global VP of Sales, where I helped architect brand infrastructure, global expansion, and long-term value creation.

I’ve played a hands-on role in product development, ingredient innovation, and brand identity for internationally recognized skincare lines, contributing to three successful acquisition transactions while consistently driving 30% year-over-year growth. A licensed esthetician and skincare ingredient expert, I bring both clinical insight and commercial vision to every brand I touch.

Beauty is not just my industry—it’s my lifelong discipline. I am deeply passionate about building intelligent, high-performing skincare brands that endure, inspire trust, and leave a lasting imprint on the global beauty landscape.