

Product Positioning


- Length 5 hours 33 minutes
- Materials Videos
- Certificate Certificate of Completion
- Audience Aesthetic Professionals + iS Clinical Brand Partners + Office & Front Desk Staff+ Educators & Traners + Sales Teams + • Marketing & Social Media Teams
- Level Beginner
Course Content
What To Expect
- On-demand content
- Learn at your own pace
- Get a certificate
- Become the expert!
What You’ll Learn
- What each iS Clinical product does and which skin concerns it targets
- How to use and recommend products effectively in client regimens
- Key ingredients and expert tips for positioning each product
instructors




















Mr. Bryan Johns is the co-founder, President, and CEO of Science of Skincare, LLC, and Innovative Skincare, with a background in biochemistry, psychology, and genetics from UC San Diego, and experience developing anti-aging treatments at the Kronos Group, while serving on the President’s Council of the National Breast Cancer Coalition and as Vice President of Stars for Stripes.“I need to really leave a legacy that we helped people, because this is all about humanity. So that became the mission, and that’s how we ended up starting the company.”


Dr. Charlene DeHaven is a board-certified Internal Medicine physician and Clinical Director of Innovative Skincare, with over 20 years of experience in anti-aging, skincare product development, and age management, recognized internationally for her research, education, and media contributions.


Molly Peters is the Senior Director of U.S. Sales for iS Clinical, overseeing sales, corporate accounts, and e-commerce, and is recognized for her strategic leadership, team development, and passion for building lasting relationships within the aesthetic industry.“Even though I use the word “sales”, I really never even think of it as that. What I always think about is patient care and education. It’s really important that we emphasize that by selling products to them. We’re really providing solutions to our patients.”


Dr. Alpesh Desai is a board-certified dermatologist and Medical Director of Heights Dermatology in Texas, specializing in adult and pediatric, surgical, and cosmetic dermatology, recognized for his clinical expertise, research contributions, and commitment to community service.“When I started really researching some of these ingredients, I think that’s when I was hooked, not just with iS Clinical, but just this journey of learning more and how we can do things that are maybe different than the traditional way of American medicine.”


Candace Marino, known as “The LA Facialist,” is a medical aesthetician with over a decade of experience creating customized treatments for her celebrity clientele.“You have to keep evolving and keep on chasing the education and knowledge. If you develop your hands, no one can take those away from you. I think that is really how I have built my clientele, by giving somebody a unique experience that I have created, that no one else can duplicate.”


Cynthia Rivas is a New York–based celebrity esthetician and founder of Cynthia Rivas Skin Care, renowned for combining traditional skincare artistry with modern medical innovation to deliver customized, high-quality treatments that promote radiant, healthy skin.“The goal is to create a treatment plan and a home care regimen to help your clients get the results they are searching for. We know combining in-office treatments with a great skincare regimen at home is how you can achieve amazing results.”


Maria Cristina Bruno is a skincare and wellness expert with over 20 years of experience, founder of The FIX Method program, and passionate about teaching therapists how to naturally lift and sculpt faces through the healing practice of facial massage.“It’s a discovery process, what’s happening, so that we can then create a roadmap of solving or finding the solution for this condition.”


Sera-Rose Harper is a product specialist and clinical trainer based in South Africa with over 20 years in the skincare industry, known for her expertise with iS Clinical, her consultative approach, and her passion for educating clients and professionals on effective, results-driven skincare.“Poly Vitamin is a serum you can incorporate in your current regimen that’s going to do just that. I like to explain it as changing a raisin to a grape.”


Helena Kelfoti is a CIDESCO-certified aesthetics professional with over a decade of experience and a senior educator at Relia, iS Clinical’s distributor in Greece, known for her international training expertise and dedication to advancing the skincare industry through education and personalized programs.“The GeneXC Serum, it delivers powerful antioxidants to highly oxidized skin, making it the best choice for stressed skin.”


Traci is a Master Aesthetician with over 24 years in the aesthetic industry, serving as iS Clinical’s key education and training lead for global partners and distributors, and bringing extensive expertise from roles at NOON Aesthetics and ZO Skin Health.“Theres something called the 80/20 rule. 80% of the success with helping our clients with their skin conditions comes from their home care regimens.”














