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iS Clinical / Courses / Product Positioning

Product Positioning

This course offers a comprehensive overview of the iS Clinical product line, helping you understand how to position and differentiate each formula within a clinical and retail setting. Dive into product-specific lessons, including targeted education on serums, SPFs, cleansers, treatments, and hero innovations like the Active Peel System and Retinol+ Emulsions. Learn how to recommend the right products for individual skin needs, explore ingredient synergies, and gain insights from expert voices across the industry. Ideal for professionals seeking to strengthen product knowledge and elevate client consultations.
  • Length 5 hours 33 minutes
  • Materials Videos
  • Certificate Certificate of Completion
  • Audience Aesthetic Professionals + iS Clinical Brand Partners + Office & Front Desk Staff+ Educators & Traners + Sales Teams + • Marketing & Social Media Teams
  • Level Beginner

Course Content

Lesson 1: Active Peel System 6 Topics
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Active Peel System
The Development Behind Active Peel System
Active Peel System with Dr. DeHaven
Active Peel System
The Ideal Patient for Active Peel System
Active Peel System with Sera-Rose Harper
Lesson 2: Active Serum 3 Topics
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Product Positioning – Active Serum
The Multi-Tasking Benefits of Active Serum
Product Positioning: Active Serum
Lesson 3: Body Complex 1 Topic
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Product Positioning – Body Complex
Lesson 4: Brightening Complex 3 Topics
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Brightening Complex
When Do You Recommend Brightening Complex
Product Positioning with Cynthia Rivas – Brightening Complex
Lesson 5: C Eye Serum Advance+ 1 Topic
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Product Positioning: C Eye Serum Advance+
Lesson 6: Cleansing Complex 2 Topics
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Product Positioning: Cleansing Complex
Product Positioning – Cleansing Complex
Lesson 7: Cleansing Complex Polish 2 Topics
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Cleansing Complex Polish Launch
August – Cleansing Complex Polish
Lesson 8: Daily Dynamic Hydrator 3 Topics
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Daily Dynamic Hydrator Launch Video
Daily Dynamic Hydrator Key Ingredients
Daily Dynamic Hydrator Benefits & Application
Lesson 9: Extra Strength Active Peel Brightening System 5 Topics
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Extra Strength Active Peel Brightening System
The Key Ingredients in Extra Strength Active Peel Brightening System
The Difference Between Active Peel System & Extra Strength Active Peel Brightening System
How to Incorporate Extra Strength Active Peel Brightening System in a Home Care and Professional Regimen
The Benefits, Application and Usage of Extra Strength Active Peel Brightening System
Lesson 10: Extreme Protect SPF 30 2 Topics
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Product Positioning – Extreme Protect SPF 30
Product Positioning: Extreme Protect SPF 30
Lesson 11: GeneXC Serum 3 Topics
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Product Positioning – GeneXC Serum
Product Positioning: GeneXC Serum
Product Positioning with Cynthia Rivas – GeneXC Serum
Lesson 12: Hydra-Cool Serum 2 Topics
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Product Positioning – Hydra-Cool Serum
Product Positioning: Hydra-Cool Serum
Lesson 13: Hydra-Intensive Cooling Masque 1 Topic
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Product Positioning with Cynthia Rivas – Hydra-Intensive Cooling Masque
Lesson 14: Lip Duo: Youth Lip Elixir & Lip Polish 2 Topics
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Youth Lip Elixir & Lip Polish
iS Clinical Lip Product Difference
Lesson 15: Moisturizing Complex 1 Topic
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Product Positioning – Moisturizing Complex
Lesson 16: NeckPerfect Complex 1 Topic
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Product Positioning – NeckPerfect Complex
Lesson 17: Pro-Heal Serum Advance+ 6 Topics
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Pro-Heal Serum Advance+
Product Positioning – Pro-Heal Serum Advance+
Product Positioning: Pro-Heal Serum Advance+
The Ideal Patient for Pro-Heal Serum Advance+
Pro-Heal Serum Advance+ with Helena Kelfoti
Pro-Heal Serum Advance+ – Olive Leaf Extract
Lesson 18: Reparative Moisture Emulsion 2 Topics
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Product Positioning – Reparative Moisture Emulsion
Product Positioning: Reparative Moisture Emulsion
Lesson 19: Retinol+ Emulsions 7 Topics
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Retinol+ Emulsions Launch
Retinol+ Emulsions
Formulating Advancements in Ingredients
Using Retinol+ Emulsions for Aging
Retinol+ Emulsion Boosters
Retinol+ Emulsions: Ingredient Research
The Difference Between Retinol+ Emulsion 0.3 and Retinol Emulsion 1.0
Lesson 20: SHEALD Recovery Balm 1 Topic
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SHEALD Recovery Balm
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What To Expect

  • On-demand content
  • Learn at your own pace
  • Get a certificate
  • Become the expert!

What You’ll Learn

  • What each iS Clinical product does and which skin concerns it targets
  • How to use and recommend products effectively in client regimens
  • Key ingredients and expert tips for positioning each product

instructors

CDeHaven_900x900
MD, FACEP, Clinical Director at iS Clinical
MPeters_900x900
Vice President, Global Corporate Account Development at iS Clinical
BJohns_900x900
President & CEO at iS Clinical
ADesai_900x900
Board Certified Dermatologist at HEIGHTS Dermatology & Aesthetic Center
SRHarper_900x900
Product Specialist at STERN
DRamdhanie_900x900
Former Aesthetic Trainer at iS Clinical
CMarino_900x900
Aesthetician and Founder of "The LA Facialist"
CRivas_900x900
Aesthetician & Founder of Cynthia Rivas Skincare
TBenstine_900x900
Aesthetic Training Manager at iS Clinical
HKelfoti_900x900
Senior Educator at Relia
MCBruno_900x900
Skin Therapist, Founder of The Fix Facial Bar & The Fix Method
Bryan Johns
President & CEO at iS Clinical
Dr. Charlene DeHaven
MD, FACEP, Clinical Director at iS Clinical
Molly Peters
Vice President, Global Corporate Account Development at iS Clinical
Dr. Alpesh Desai
Board Certified Dermatologist at HEIGHTS Dermatology & Aesthetic Center
Candace Marino
Aesthetician and Founder of "The LA Facialist"
Cynthia Rivas
Aesthetician & Founder of Cynthia Rivas Skincare
Maria Cristina Bruno
Skin Therapist, Founder of The Fix Facial Bar & The Fix Method
Sera-Rose Harper
Product Specialist at STERN
Helena Kelfoti
Senior Educator at Relia
Traci Imperio
Aesthetic Training Manager at iS Clinical
Mr. Bryan Johns is the co-founder, President, and CEO of Science of Skincare, LLC, and Innovative Skincare, with a background in biochemistry, psychology, and genetics from UC San Diego, and experience developing anti-aging treatments at the Kronos Group, while serving on the President’s Council of the National Breast Cancer Coalition and as Vice President of Stars for Stripes.

“I need to really leave a legacy that we helped people, because this is all about humanity. So that became the mission, and that’s how we ended up starting the company.”

BJohns_900x900
Bryan Johns
Dr. Charlene DeHaven is a board-certified Internal Medicine physician and Clinical Director of Innovative Skincare, with over 20 years of experience in anti-aging, skincare product development, and age management, recognized internationally for her research, education, and media contributions.
CDeHaven_900x900
Dr. Charlene DeHaven
Molly Peters is the Senior Director of U.S. Sales for iS Clinical, overseeing sales, corporate accounts, and e-commerce, and is recognized for her strategic leadership, team development, and passion for building lasting relationships within the aesthetic industry.

“Even though I use the word “sales”, I really never even think of it as that. What I always think about is patient care and education. It’s really important that we emphasize that by selling products to them. We’re really providing solutions to our patients.”

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Molly Peters
Dr. Alpesh Desai is a board-certified dermatologist and Medical Director of Heights Dermatology in Texas, specializing in adult and pediatric, surgical, and cosmetic dermatology, recognized for his clinical expertise, research contributions, and commitment to community service.

“When I started really researching some of these ingredients, I think that’s when I was hooked, not just with iS Clinical, but just this journey of learning more and how we can do things that are maybe different than the traditional way of American medicine.”

ADesai_900x900
Dr. Alpesh Desai
Candace Marino, known as “The LA Facialist,” is a medical aesthetician with over a decade of experience creating customized treatments for her celebrity clientele.

“You have to keep evolving and keep on chasing the education and knowledge. If you develop your hands, no one can take those away from you. I think that is really how I have built my clientele, by giving somebody a unique experience that I have created, that no one else can duplicate.”

CMarino_900x900
Candace Marino
Cynthia Rivas is a New York–based celebrity esthetician and founder of Cynthia Rivas Skin Care, renowned for combining traditional skincare artistry with modern medical innovation to deliver customized, high-quality treatments that promote radiant, healthy skin.

“The goal is to create a treatment plan and a home care regimen to help your clients get the results they are searching for. We know combining in-office treatments with a great skincare regimen at home is how you can achieve amazing results.”

CRivas_900x900
Cynthia Rivas
Maria Cristina Bruno is a skincare and wellness expert with over 20 years of experience, founder of The FIX Method program, and passionate about teaching therapists how to naturally lift and sculpt faces through the healing practice of facial massage.

“It’s a discovery process, what’s happening, so that we can then create a roadmap of solving or finding the solution for this condition.”

MCBruno_900x900
Maria Cristina Bruno
Sera-Rose Harper is a product specialist and clinical trainer based in South Africa with over 20 years in the skincare industry, known for her expertise with iS Clinical, her consultative approach, and her passion for educating clients and professionals on effective, results-driven skincare.

“Poly Vitamin is a serum you can incorporate in your current regimen that’s going to do just that. I like to explain it as changing a raisin to a grape.”

SRHarper_900x900
Sera-Rose Harper
Helena Kelfoti is a CIDESCO-certified aesthetics professional with over a decade of experience and a senior educator at Relia, iS Clinical’s distributor in Greece, known for her international training expertise and dedication to advancing the skincare industry through education and personalized programs.

“The GeneXC Serum, it delivers powerful antioxidants to highly oxidized skin, making it the best choice for stressed skin.”

HKelfoti_900x900
Helena Kelfoti
Traci is a Master Aesthetician with over 24 years in the aesthetic industry, serving as iS Clinical’s key education and training lead for global partners and distributors, and bringing extensive expertise from roles at NOON Aesthetics and ZO Skin Health.

“Theres something called the 80/20 rule. 80% of the success with helping our clients with their skin conditions comes from their home care regimens.”

TBenstine_900x900
Traci Imperio
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Frequently Asked Questions

Your questions answered about iS Clinical EDU and its resources for skincare professionals.

iS Clinical EDU is our comprehensive education platform for aesthetic professionals. It provides in-depth knowledge on a variety of topics such as products, clinical studies, and treatment protocols. Designed to strengthen both expertise and results, it elevates your understanding and application of the iS Clinical brand.

iS Clinical EDU is available exclusively to licensed skincare professionals worldwide. Verified partners and distributors also enjoy access to gated content created specifically for them, ensuring tailored resources that support their practice and partnership with iS Clinical.

You can register directly on the iS Clinical EDU homepage. Simply complete the registration form with your details and enjoy access to unlimited resources.

Yes. All educational materials on iS Clinical EDU are complimentary for approved professionals and partners, ensuring access to the highest standards of clinical education without barriers.

Yes. The platform records your progress through each course and certification. You can review completed lessons, monitor quiz results, and track milestones, making it easy to follow your educational journey and achievements.

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