General Business Building
Course Content
What To Expect
- On-demand content
- Learn at your own pace
- Get a certificate
- Become the expert!
What You’ll Learn
- Actionable strategies to grow your aesthetic business through client retention, retailing, sampling, and social media
- How to build a strong brand and position yourself as a business within a business
- Key insights from successful entrepreneurs on launching and running an aesthetic practice
- Tips for motivating your team, improving workflow, and creating a positive company culture
- Simple habits and mindset shifts that support both personal and professional growth
- How to navigate challenges, manage expectations, and stay true to your business vision
instructors
Mr. Alec Call is the co-founder, Executive Vice President, and COO of Science of Skincare, LLC, and Innovative Skincare, with extensive experience in business management, finance, and sales, and serves on the President’s Council of the National Breast Cancer Coalition.“Always be optimistic and hold true to your vision. That’s a really important aspect. Holding true to that vision.”
Dr. Charlene DeHaven is a board-certified Internal Medicine physician and Clinical Director of Innovative Skincare, with over 20 years of experience in anti-aging, skincare product development, and age management, recognized internationally for her research, education, and media contributions.
Dr. Humes is a board-certified physician and founder of VITAHL Medical Aesthetics in Denver, recognized internationally for her expertise in aesthetic and anti-aging medicine, advanced injectables, lasers, and non-invasive body contouring, and known for training physicians worldwide and delivering natural, youthful results.“It’s not just about skincare alone or injectables alone or treatments alone. It really is merging them all together and finding the right balance of treatment and home care for your patients.”
Dr. Andrew Cohen is a board-certified plastic surgeon based in Encino, California, specializing in aesthetic and oculoplastic surgery, with advanced training, academic involvement, and a strong family legacy in medicine.
Dr. Simal Soin is the Founder and Chief Dermatologist of AAYNA, one of India’s leading experts in cosmetic dermatology and anti-aging, internationally recognized for her innovative, non-invasive treatments and contributions to advancing global skincare.“Best business practices for skincare entrepreneurs in this day and age, when aesthetics is such a cluttered space, would have to be a mix of passion or a desire to give an enhanced experience to the client or the patient who walks in.”
Molly Peters is the Senior Director of U.S. Sales for iS Clinical, overseeing sales, corporate accounts, and e-commerce, and is recognized for her strategic leadership, team development, and passion for building lasting relationships within the aesthetic industry.“Even though I use the word “sales”, I really never even think of it as that. What I always think about is patient care and education. It’s really important that we emphasize that by selling products to them. We’re really providing solutions to our patients.”
Candace Marino, known as “The LA Facialist,” is a medical aesthetician with over a decade of experience creating customized treatments for her celebrity clientele.“You have to keep evolving and keep on chasing the education and knowledge. If you develop your hands, no one can take those away from you. I think that is really how I have built my clientele, by giving somebody a unique experience that I have created, that no one else can duplicate.”
Rachel Liverman is the founder and CEO of Glowbar, a rapidly growing skincare brand offering 30-minute facials, recognized for scaling the company to 20 locations across six states and leading it toward $16 million in projected 2024 revenue.“Try to carve out time to focus on the business.”
Celeste is a Beverly Hills–trained licensed medical aesthetician with 14 years of experience, renowned for her results-driven, personalized skincare treatments and trusted by celebrity and industry clients alike.“You are not going to be an overnight success. You really have to dive in deep and really learn the craft.”
