Multi-Product Positioning
Course Content
What To Expect
- On-demand content
- Learn at your own pace
- Get a certificate
- Become the expert!
What You’ll Learn
- How to differentiate and position iS Clinical’s Vitamin C antioxidant serums
- How to compare and position iS Clinical’s Hydrate products for various skin needs
- Expert strategies for positioning multiple iS Clinical products effectively
instructors
Dr. Charlene DeHaven is a board-certified Internal Medicine physician and Clinical Director of Innovative Skincare, with over 20 years of experience in anti-aging, skincare product development, and age management, recognized internationally for her research, education, and media contributions.
Molly Peters is the Senior Director of U.S. Sales for iS Clinical, overseeing sales, corporate accounts, and e-commerce, and is recognized for her strategic leadership, team development, and passion for building lasting relationships within the aesthetic industry.“Even though I use the word “sales”, I really never even think of it as that. What I always think about is patient care and education. It’s really important that we emphasize that by selling products to them. We’re really providing solutions to our patients.”
Cynthia Rivas is a New York–based celebrity esthetician and founder of Cynthia Rivas Skin Care, renowned for combining traditional skincare artistry with modern medical innovation to deliver customized, high-quality treatments that promote radiant, healthy skin.“The goal is to create a treatment plan and a home care regimen to help your clients get the results they are searching for. We know combining in-office treatments with a great skincare regimen at home is how you can achieve amazing results.”
Candace Marino, known as “The LA Facialist,” is a medical aesthetician with over a decade of experience creating customized treatments for her celebrity clientele.“You have to keep evolving and keep on chasing the education and knowledge. If you develop your hands, no one can take those away from you. I think that is really how I have built my clientele, by giving somebody a unique experience that I have created, that no one else can duplicate.”
Martha-Marie is a licensed aesthetician with over 25 years of experience who combines global skincare philosophies with advanced medical and holistic techniques, best known for creating the Buccal Sculpting Facelift™—a transformative approach that blends inner wellness with visible, lasting skin rejuvenation.“I always, in my mind, I’m always trying to give them at least three options of what we could do today for their skin.”